What is WordPress SEO? WordPress is a popular content management system that can be optimized for SEO. However, it’s important to use a comprehensive set of tools to make the most of your site.

A plugin like Rank Math can help you optimize your content. It combines AI technology with data based on SEO best practices to help you create content that ranks.

Keywords

Keywords are an important aspect of SEO, and the right keywords can help your site rank well. They allow search engines to identify that a page is relevant to a search query and provide a more accurate result. In addition, keywords can help users find exactly what they’re looking for.

In addition to adding keywords, it’s important to optimize pages and posts for specific search queries. This includes optimizing the slug, meta description, and URL. A slug that closely matches the title of your post will give search engines confidence that the content is relevant to the user’s intent.

Using a plugin like AIOSEO can make this process easier by providing a field for your focus keyword. It also evaluates your content based on 30 known ranking factors.

Internal linking

Internal linking is a vital part of your on-page SEO strategy. It helps search engines crawl your website more effectively and discover new content. It also provides a better user experience by allowing visitors to navigate through your site more easily.

When creating internal links, remember to keep them relevant. Avoid linking to irrelevant articles, as this can negatively impact your rankings and hurt your visitor’s experience. Instead, try to link to articles that add value to your audience.

There are a number of tools that make it easier to create internal links. One popular tool is Link Whisper, which identifies internal link opportunities in your content.

Image optimization

Image optimization is a critical aspect of WordPress SEO. It involves adding descriptive titles, incorporating keywords in alt text, and naming images appropriately. This will help search engines understand your website’s content better and boost your rankings.

You should also rename your file names to include relevant keywords. This will make it easier for search engines to index your site’s photos. You can also use a plugin to optimize your images for SEO.

There are many image optimization tools for WordPress. Some are free, and others are paid. Some offer a subscription model, while others provide a one-page interface to manage all your image optimization settings. These tools will reduce your image size and increase your page speed.

URLs

Creating SEO-friendly URLs is one of the most important aspects of a website. It helps search engines understand the content of your page, and it also looks more cosmetically pleasing. WordPress allows you to set the permalink for each post and page using the document settings.

You can change your permalink structure at any time, but it can be difficult to do so without damaging your SEO. Changing permalinks can cause 404 errors on your site, which will negatively impact your ranking and traffic. It can also be a complicated process. For this reason, you should use a permalink plugin to make the process easier.

Custom taxonomies

A custom taxonomy is a structure that allows WordPress users to organize content on their site. This is a great way to help both visitors and search engines find information on the site.

For example, if your website is focused on books, you can create a taxonomy of topics such as Fiction, Romance and Horror. Each topic can then have sub-topics.

To create a new taxonomy, click on the “Create Taxonomy” link in your WordPress dashboard. Then, choose a slug and fill in the plural and singular labels for your taxonomy. You can also decide whether or not you want your taxonomy to be hierarchical.

Archive pages

Archive pages are a great way to steer readers through your website’s old content. They can drastically improve SEO and help visitors find the content they’re looking for. Moreover, they are also a practical way to display different post types and pages based on date, category, tags, or custom taxonomies.

The downside is that these pages display full articles, which can affect your site’s SEO by creating duplicate content. This is why some SEO experts recommend no-indexing archive pages and only allowing them to be accessed via the permalinks of their parent categories.

However, this method can be complicated for non-devs. The best option for them is to use a page builder.